Another goal is to act as an automated sales force, monitoring the customer's account history for repeat sales and then making recommendations. Finally, the heavy use of technology will keep the customer updated on aspects such as inventory and tracking information. Technology will also manage growth and demand, especially for seasonal products, such as Christmas. This way, companies are able to get a transparent forecast of expected sales for certain items. The Customer Relational Management application in the Oracle E-Business suite provides a single global basis of information to ensure that all sales channels are targeted to business objectives. This means increased communication between sellers and customers to drive sales. It will provide businesses with the information needed to drive sales and marketing while maintaining customer service. The standards-based architecture improves data quality and allows different divisions to tap into the same data source.Service