sPush vs. Pull: Once the main concern of the marketer was to sell the product in the market anyway and this approach is called push strategy. This strategy says that sell more by pushing products to customers by marketers. But this strategy is not always successful. A new strategy has evolved which is called the pull strategy. Here the marketer can easily collect customer feedback and get recommendations on product features and pricing. This strategy creates a strong relationship between them. A marketer can easily evaluate market demand, customer tastes, strength and weakness of competition. Holistic marketing: Holistic marketing is based on the development, design and implementation of marketing programs, processes and activities that recognize their breadth and interdependencies (Kotler, Keller and Koshy, 2007)1.2 Evaluation of the ability of Nelson professional clothing to plan its future marketing