Our entry into Uruguay came about thanks to one of our CEOs who specializes in the Latin American market. He has spent more than ten years running numerous successful businesses in the region, building strong relationships with leading professionals throughout his career. The CEO-designate has spent time in the country to familiarize himself with the business environment and any competition our company may have. Additionally, we have made presentations to potential clients and “centers of influence” to determine whether the financial services we offer have a market and can be accepted under our pricing structure. Once we concluded our research and analysis, we felt well prepared to move forward with our expansion