In 2003, he was recalled by Apple due to its continued failure in the market. Jobs was very passionate about Apple. So he spent nights and days working. He was paid an annual salary of $10. His hard work finally paid off. In 2005, the first iPhone was released by Apple. The phone has garnered huge profits and success. In succession, iPads, iPods and MacBooks were launched on the market, which also reached the milestone. Apple has become one of the most successful companies in the world. Based on this case study, success flows from one failure to another without losing enthusiasm and confidence. Steve Jobs was so busy working and changing the world that success can also be defined as the more actively and practically engaged you are, the more successful you will be. Steve worked very hard so success can also be defined as Thomas Edison's quote said; Success is 1% inspiration, 99% perspiration. Competence develops, not is born. Developing true expertise requires struggle, sacrifice, and self-evaluation. There are no shortcuts. Achieving proficiency requires a lot of focus, passion and desire. In this case