The main area of interest in this article is the evolution towards a successful supply chain management business model. About twenty years ago there were “traffic” managers with sole responsibility for moving goods to the outside world. Subsequently came the management of physical distribution which was expanded to logistics management. So the advent of supply chain management has made distribution and transportation logistics professionals the key to transforming it into an effective business process. Supply chain management includes the activity of moving goods from the raw material stage to their availability to the end user, covering sourcing and procurement procedures, production planning, order processing, inventory management, warehousing transportation, customer service and an information system to monitor all activities. Successful supply chain management focuses solely on consumer demand rather than forcing a product onto the market that may or may not be successful. Companies are adopting to accelerate market techniques to get good benefits...
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