The Chinese Haier Group has an outstanding management system. The research report highlights that “Haier Company was founded in 1984, is one of the most valuable brands in China, and has gradually developed into a large domestic enterprise.” (Xu,Jin,Mei, 2011). The CEO of Haier company adheres to innovative and people-oriented ideas to manage the company. The success of this decision has laid a solid foundation for Haier's future development. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay The rest of the paper is organized as follows. The second section explains why Haier's management system is important for economic prosperity. The third section presents the weaknesses and solutions of the business management model. The fourth section studies and analyzes the challenges that the Haier Group will face in the future. The purpose of this article is to write the management system of Haier Group because it is the first known Chinese brand. Today's success mainly depends on its management system, so I would like to make a brief introduction. Main bodyToday, Haier's achievements are undoubtedly due to its many strengths. Haier Group's innovative approach mainly depends on Haier Group's practice and derived experience. The researcher presented "the theoretical framework of the new emerging paradigm of total innovation management (TIM)."（Liang,Zheng,Xu,2004）. From this, managers realize that implementing a management system can improve the level of business management and visibility of businesses. This is one of the advantages of Haier Group's brand reputation. Haier strongly consolidates its product brand reputation, to ensure high-quality products and high service. For example, the product maintenance period, the general product maintenance period is three years, during which problems occur with Haier products will be under warranty, even if the distance is far away, it will do its best to meet the customer needs. Some articles point out that “Haier now has 62 distributors and more than 30,000 outlets globally, in more than 100 countries around the world to expand its brand range.” (Wang,2002). Therefore, the Haier brand image is deeply rooted in people's hearts, many users will recommend the Haier brand to others, they will also repurchase Haier products, so the Haier brand has begun to be widely known. Likewise, Haier can develop into such a large enterprise, a number of weaknesses have also appeared. “China's weak transportation, distribution and retail infrastructure also makes it expensive to supply goods across the large country.” (Zeng,Peter J.2003) . First, the most serious disadvantage is that the marketing of Haier products is not well regarded in remote areas, despite the high costs, but the most remote areas still have a great need for Haier products. However, Haier Group only considers the current status of customers and has not looked for solutions. Secondly, "Haier has eluded the market leader, for 5 years, only attaches importance to the sale of compact refrigerators." (Zeng,Peter J.2003). Haier doesn't pay enough attention to advertising, it only dedicates itself to advertising the most famous refrigerator. In recent years, Haier has also launched a series of ancillary products, such as pharmaceuticals, computers, mobile phones and so on. However, the visibility of these products is low, some products are not even heard of and there are no corresponding advertisements. This has led to a lack of competitiveness in the Haier industry.