The hotel industry plays a vital role in the Thai economy, accounting for 6-7% of the country's gross domestic product (GDP). In the past, several hotels focused exclusively on serving simple high-end customers. However, people become more price sensitive, coupled with strong competition and the red ocean of five- or four-star hotels, many hotels need to adapt strategies and penetrating portfolios to capture low-income market segments. Furthermore, to survive in a highly competitive business, three main factors are essential for the hotel industry to maintain its business in the long term. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay The main key success factor in the hotel industry is service. Currently, for hotel and lumber businesses, successful businesses can be evidenced by a noticeable increase in repeat guests, and comment card scores can also be tangible evidence. Customers would be recognized and respond very favorably to the improved service. However, service can make a difference. Some customers would like to pay high prices in exchange for better services. The provision of superior service by an efficient and hospitable staff can be an important factor in a guest's decision to return to your home rather than try one of your competitors. A reputation for superior service can also become an important part of your establishment's unique image and identity. Another key success factor is location. Companies with a good and suitable location could easily benefit from their location. In the hospitality industry, the most successful businesses are found in places where many people come and go every day. If we focus on the hotel segment, companies can take advantage of location, for example in places close to shopping malls, business centers and pedestrian streets. These types of places allow people to trade or perform other transactions throughout the days so that businesses can sell their products and services. However; a good and suitable location can lead to high rental costs, it is a great opportunity for owners to operate commercial businesses. Nowadays, technological advancement allows the hotel industry to take advantage of the popularity of the online market, the following strategies are recommended: Expand brand awareness through using social media pages: CHR can easily expand brand awareness own brand globally by hosting its own Twitter, Instagram and Facebook pages. This strategy will not only provide more platforms for CHR to promote itself and its properties, but will also expand its social media presence, which will likely help the brand gain more attention, especially among younger generations of guests. Plus, guests will feel even more connected to the brand while enjoying this new insider look. With social media, CHR will be able to keep followers engaged and attract guests to stay at hotels. Luxury travelers and business travelers are more likely to book travel on a mobile device: In 2014, 156 million consumers interacted with digital travel content in the past year, up 11 percent from 2013. Increasingly, the percentage of consumers accessing travel sites exclusively on mobile devices is growing, reaching 62 million in 2014..