Brand Positioning in Wonder vs. Rush BowlsToday, the average person sees an ad every 11.52 seconds and approximately 5,000 ads per day. That's a lot of advertising. We rarely process these ads or consider them truly meaningful unless we have a personal connection to the brand. This is why brand experience is so vital; it is full of nuances and deep thoughts to perfectly appeal to the target audience. I decided to experiment with two brands that I had heard about but perceived as very different despite their similar products; Rush Bowls and Wonder Juice Bar. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Located at 946 Pearl Street, Wonder Juice Bar stands out among the promenade of restaurants and boutiques that surround the area. The exterior is completely white, painted on a wood that gives off a very natural and beachy vibe. Upon entering, the area was extremely spacious, but the tranquility of the place was what took me by surprise. I stopped mid-sentence because the normal conversation volume was high compared to the rest of the people in Wonder, most of whom were typing on their laptops or reading over a cup of coffee. A long raised table with tall stools framing it was the centerpiece of the shop, with smaller booths along the edges of the spacious room. The back of Wonder transforms into a slab of polished white marble tiles and mirrors that make the store seem longer than it is. Large cases of pre-pressed juice are strategically placed to entice people in line, and their sparse menu has been posted in tiny print on the wall. I cautiously ordered a "Banana Chip" smoothie and shelled out over $8.00, which I thought was slightly steep for the size of the smoothie (about 12 ounces). However, I was pleasantly surprised, although it had some grit from what I believe were the "cocoa nibs". Wonder is a place that knows exactly who it's targeting and goes out of its way to accommodate a variety of customers. The employees did not wear uniforms and were largely useless and spent most of their time sipping on self-prepared fruit juice. The special of the day was "Activated Charcoal Lemonade," which included a number of ingredients I didn't recognize but which boasted their toxin-removing qualities. While I wasn't a fan of my experience with Wonder, I can understand how it works for the company. They are aimed at wealthy young people who care about their personal health and believe in the purifying properties of organic juices. They've done many things to appeal to this audience, including but not limited to playing current alternative and indie music, offering additives from kale to wheatgrass to something called stevia, and giving the option to pour their juice directly into reusable glass bottles . What I thought was boujee was popular with their customers. Wonder was a unique brand experience that emphasized health and quality products, but for me it was lackluster due to what I perceived as an exclusive, judgmental atmosphere and outrageous prices. The next morning around 11, I took a short walk up the central hillside area of ​​CU to Rush Bowls, a popular smoothie shop among students. I had never been before and had no idea what to expect. What I found was organized chaos. The space occupied by Rush Bowls was extremely small, probably due to the limited space on the hill. I waited in a long line of mostly freshmen girls outside the store with my friend Sam, waiting.