IndexThe parent companyThe target marketMarketing mix of SpriteProductPricePlacePromotionThe brand assigned to us as part of this marketing project is "Sprite". "Sprite" is a colorless, caffeine-free, lemon-lime-flavored soft drink produced by The Coca-Cola Company. It was first developed in Germany in 1959 and then released in the United States in 1961 and was 7UP's main competitor. It was first introduced in 1961 and has since become a leading global brand sold in over 190 countries with over 25 different types of "Sprite" sold worldwide. Flavors and products that include some of the following: "Sprite" Zero, "Sprite" Dry Lemon, "Sprite" on Fire, "Sprite" Cherry, "Sprite" Tropical, "Sprite" Fiber+. Some of the flavors above are only sold in certain countries. In Ireland “Sprite” was launched in Northern Ireland in 1994 and reached the Republic of Ireland in 2001. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Due to the increase in health-conscious consumers, the drink was reformulated by removing 30% of the sugar and replacing it with Stevia (the sweetener) in France in 2012. This resulted in the drink containing fewer calories. A further change in the formula occurred in the UK in 2018. This formula replaces Stevia with aspartame and acesulfame K and contains less sugar than before. The parent company The Coca-Cola company has been in business for 128 years and grows and adapts every year. With innovative additions to their product range, more environmentally friendly packaging and drinks that will satisfy the most health conscious consumers. Coca-Cola is the most ubiquitous brand in the world with over 1.9 billion servings consumed per day. The Coca-Cola Company is one of the most recognizable brands in the world, with its distinctive red and white logo, intangible assets and strong branding. It is the leader in the world of beverage companies that far outperform their rivals. The parent company of our “Sprite” brand is The Coca-Cola Company. The Coca-Cola Company also has over 2,800 products available in over 200 countries. The original inventor and owner who created the Coca-Cola soda fountain was a pharmacist named John S. Pemberton. The Company has changed hands many times and the selling price of the Company has increased significantly each time. For example, in 1891 Asa Griggs Candler purchased the company for the equivalent of $2,300, but in 1919 the company was sold for $25 million to a group of Atlanta businessmen. Over the years, Coca-Cola has acquired many companies and has significantly expanded its product portfolio. After 70 years of success with a single brand (Coca-Cola), The Coca-Cola Company has decided to expand and introduce some new products and flavors to its range. Fanta was introduced in the 1950s, before it followed "Sprite" in 1961. The Coca-Cola Company has spent years expanding not only its range, but also the countries in which it sells. In 1993 they opened new markets in India and the former East Germany. Coca-Cola has expanded its growing list of brands through acquisitions. The Coca-Cola company has been in business for 128 years and grows and adapts every year. With innovative additions to their product range, more environmentally friendly packaging and drinks that will satisfy the most health conscious consumers. The target market One of the main things to consider in marketing is to design marketing strategies to recognize consumer attitudes, perceptions, requirements and preferences. , decision making and price range. In the 1980s, Sprite's original target market was.