For my semiotics assignment I chose to create a BMW advertisement. In this advertisement we see a child model who is white, with blonde hair, blue eyes and wears a red t-shirt. The model is behind the wheel of a BMW vehicle and appears to be very happy and intrigued by where he is. The car has a beige interior and appears to be in the desert as the background is full of trees. We also see the BMW logo located in a white box at the top right of the page and we also see the words "Joy is Impatient" written in large bold black letters on a white background. These are all explicit meanings of the ad which is what we can see. If we look at the implicit meaning of the explicit objects we see what BMW is trying to convey with its advertising. A signifier is the red t-shirt the model is wearing. The meaning red is the color of energy which can be interpreted as only BMW cars will make you feel young and energetic and make you feel like a child again. Red also represents power, which implies that only BMWs will make you feel powerful not only on the road but also in your personal life because if you have a BMW you have a higher status than others. Another implied meaning is that the model is a boy. This suggests that kids are often impatient and often throw tantrums or overreact to things they can't have. It also suggests that boys are the ones who love cars and girls are the ones who love dolls and suggests that if boys show impatient emotions they will not be judged by society because they are expected to get excited about things while girls are seen as brats if they show the same emotion because they are supposed to be the patient and cool-minded ones. The model is happy which acts as a signifier for the meaning i.e. if you want your family to be happy then you have to buy a high class car because the model looks joyful behind the wheel of a BMW. And finally white is the signifier of meaning, i.e. BMW is a luxurious and elegant brand because white represents these things. The size and simple design of the logo in the top right corner of the ad suggests that BMW is a classy, ​​simple and well-designed car, as demonstrated by the elegant design of the ad. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay The social myth represented in this ad is the idea that material possessions are necessary to achieve happiness and success. This is demonstrated through the young model who seems full of joy and also the words “Joy Is Impatient” written on the bottom left suggest that Joy equates to a luxury car. This implies that you need material possessions to be successful and happy. This is demonstrated in the ad because the model appears to be very happy and fits the image of the perfect happy child that you should have, and is seen like that inside a BMW. This can also be reinforced by the color of the model's shirt because red represents energy which indicates how energetic the model is in the eyes of the readers. One consequence of this message is that parents who see this ad may feel inadequate and failed as parents because they cannot purchase luxury things like a BMW. Also their kids might see this ad and want to do what the kid in the ad is doing and will ask their parents if they can buy a BMW to which they will say no because they can't afford it. This causes parents to think that they are inadequate and that their child is not happy enough and the child will feel as if his”)