The purpose of this research work is to study consumer's purchasing decision of FMCG. Biscuit as a delicious food during the morning and evening tea breaks. So biscuits are moving rapidly in the market as all people are consuming a variety of biscuits, breads, rusks, cakes and dairy products. Therefore, it is inevitable to conduct an in-depth study on consumer purchasing decisions in the biscuits industry. The study also reveals the reason for purchasing the Biscuit. The study started with the objectives of consumer's purchasing decision in purchasing FMCGs like biscuits by analyzing the level of satisfaction in FMCGs. Convenience sampling is used for the study. The technique used for data collection is the questionnaire. The study covered 40 consumer respondents. The tools and techniques used are simple percentage and Chi-square test. The level of consumer satisfaction also depends on product-specific factors and general market factors. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essayThe biscuits that are prepared today are substances composed of different ingredients and available in various flavors, colors, sizes and tastes. Today people consume biscuits with great appetite during snack time. Today, English people consume digestive biscuits with tea during a snack. Today biscuits are usually those substances that are sweet in taste. People really like biscuits that resemble the sand witch, i.e. a layer of cream between the two biscuits. The substances that are mixed with the flour can be cream, fruit and nut flavors, chocolate, jam and many others. Savory biscuits have captured a huge market today. The type of savory biscuits are cream crackers, oat cakes, crispbreads, etc. Rusk is also a type of biscuit that is a hard bread-based substance usually used for a baby's teething. Rusk is a biscuit that is usually eaten by placing it in tea or coffee. The biscuits are low-level desserts, fresh and generally sweet. He is concerned about the tastes and propensities of the general population. It was already used as a food routine for patients and vitality and taste for children. Nowadays, scones are considered a decent option for fancy bites and drive-thru food. So currently, among all the rolls available on the market. In the business world, numerous brands of items are delivered and presented by a single manufacturer. The choice whether to buy or not depends only on the customer's mental processes. The current market is located in the buyer and now the buyer is the ultimate power. Literature ReviewHemant J.Katole (2018) in this study on customer brand loyalty and consumer purchasing behavior for fast moving consumer goods especially biscuits. Two parameters, gender and age, are taken into consideration to check the health and brand awareness of consumers while purchasing biscuits. The researcher collected data using observation method and questionnaire method. In the observation method, the researcher collected data relating to the actual time taken by the consumer to purchase the biscuits. It has been found that customers are health conscious irrespective of gender while purchasing the product especially biscuits. Dr. V.Kannan (2017) in his article states that he concluded that biscuits are a delicious food during.