The year 2015 saw a huge change in the smartphone market. The company long dominated by Apple and Samsung has been overtaken in many markets around the world by a single brand that was making its smartphone debut, and since its launch expensive flagship smartphones are increasingly under threat from a new generation of smartphones. which are defined as Flagship Killers, well, the brand was expanding this global mobile revolution and which is at the center of this phase is none other than One plus. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get Original Essay A Chinese smartphone start-up founded in 2013, the minds behind this are Pete Lau and Carl Pei. Pete is currently the CEO of One plus, the Chinese entrepreneur started his career as a hardware engineer for Oppo Electronics, he first started as a hardware engineer, then became director of Oppo blue crow and also led the team of marketing later. also becoming vice president of the company, he played a huge role in bringing the Cyanogen Mod to the Android operating system on the Oppo N1 smartphone, but both Pete and Carl always dreamed bigger. They believed that there were so many inefficiencies in the mobile industry and one of these inefficiencies was the higher prices of premium smartphones, well they both were extremely determined to start their own venture and eventually Pete left his company in 2013 and so both Pete that Carl started their entrepreneurial journey at the end of 2013. At that time Oneplus only had 5 employees, just like most startups that are born in a bar, this group of people were sitting in a bar talking about smartphones and their experiences, however they were working on Android most of them were using an iPhone. When they started discussing why they didn't go for an Android phone, the reasons were many, some of them included bad build quality, unintuitive software, and a lot of overkill software that came along. It was then that they saw the opportunity to make a device with good build quality, attention to detail and a beautiful design that was missing on the market; then price was never an objective. They just wanted to build an amazing Android device that they would use themselves rather than any other device, they soon announced their company and first working project and that was the moment OnePlus One was born. Well, following the motive of creating an affordable flagship killer, the team was ready to launch OnePlus One but never wanted to launch it in a traditional way, i.e. by selling their devices in retail stores. Instead they opted for a different approach of the invitation-only system, generally exclusive invitations are reserved for expensive members of secret clubs and societies, but OnePlus wanted to take this route and pushed forward with its invitation-only model. Industry experts believe that this model would backfire big time and wanted the founders of Oneplus to change their strategy but despite this Oneplus proved everyone wrong as it created a huge interest in their smartphone which was featured as the "Flagship Killer". Oneplus One was a huge success in the market and later became one of the most talked about smartphones of 2014. By the end of 2014, Oneplus sold 1.5 million smartphones globally in its first year of operations. He far exceeded the expectations of Carl and Pete and the Chinese colleagues with whom he founded the business..