GrabTaxi Holdings Pte. Ltd. (branded simply as Grab) is a Singapore-based technology company offering ride-hailing, ride-sharing and logistics via its app. Now spread across 40 cities across 7 Southeast Asian countries (as of April 2017), Grab is rapidly expanding across the region, to enable users and drivers with its mobile application to provide a seamless experience for moving people and food (recently introduced) from one place to another. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Grab is an e-hailing service and not a transportation company. It is easy to say that through the application, which can be downloaded to the phone, a person can register/login via IC number for local Malaysians and passport number for expats. Then, through the menu, you can enter the location and destination of the target address, and the driver can pick up and drop off the person. Grab has provided great quality work to the taxi request application, the application's versatile interface, as well as its administration. The server application receives customer information, formulates it, sends it to specific administrations and applications. This relationship between the various components of the versatile application framework makes it conceivable and successful. The company claimed to have over 68 million app downloads with 1 billion rides and 66 concurrent rides in 1 second across seven countries, occupying a market share of 97% in the third-party taxi services market and 72% in the private calling services market. In today's disruptive market, Grab has taken a stand in addressing customer needs by introducing Grab Rewards which helps consumers in various ways such as rewards can be used to reduce fare rides, Spotify subscription etc., giving them an advantage over its competitors, hence the advantage of conquering a large market and they are making great strides every day to improve even though the company is still suffering a huge loss. Market StrategyGrab has identified itself as the leading e-hailing service which stands for three general terms: speed, security and certainty. It has used its user-friendly application to make sure that each consumer is personally mindful of time, the time taken not only during the trip but also the time taken before (when a consumer books a ride, he or she shouldn't have to wait long for a driver come and pick it up). They also kept in mind that consumer safety is given top priority, seeing the opposite with competitors like Uber. They have personally ensured that there is no hassle to take preventive measures by installing a panic button in the Grab car, in case of emergency and also made sure to nominate the drivers whose details are with Grab. Consumer phone numbers are not provided to the drivers but instead have a private chat for whatever communication is needed. Grab has also ensured that once a consumer opens the application to book a Grab car, he/she is sure of not getting canceled without any valid reason by providing a large quota of drivers in case of need. Keep in mind: This is just a sample. Get a custom paper from our expert writers now. Get a custom essay Grab has made sure to cater to the needs of not only the younger generation by introducing just for individuals but also for the family by having a 6 seater Grab option i.e. a Toyota Innova instead of Myvi and they also have a premium Grab car and Grab Taxi.