Man is a social animal. Always needs to communicate with others to share ideas, thoughts and experiences. Over the past few decades, several communication trends have emerged (Laurie Beaver, 2017). Communication changes the perspective of society with the passage of time. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Broadly Integrated Communication in the Social Sciences (CALHOUN, 2011). Over the years, communication has occurred at various levels in many different ways. Communication is referred to as a comprehensive discipline to be studied on various dimensions of communication. The growing importance of the Internet makes communication more worthy of being studied in depth. Communication deals with multiple levels of dimensions. Some of the dimensions of communication are: mass communication, cultural studies, political analysis, marketing, public relations, advertising, Internet, theatre, drama and rhetoric etc. Communication is truly a heterogeneous mix of different fields. Public relations is one of the dimensions of communication it would be interesting to explore it in terms of negotiation. Public relations plays a key role in demonstrating communication strategies today. Public relations has long struggled to develop an identity to maintain relationships between organizations and the public (Stephen D. Bruning, John AL edingham, 1999). It seems logical that every organization needs public relations tools to brand and improve the organization's relationships with its audiences. By using communication strategies, public relations can be responsible for building a good image of the organization among its audience, which would ultimately have a positive impact on its positioning and branding in the market. Non-governmental organizations also need to communicate to work at various levels. of problems. Work on this scale cannot be done alone. Mass media helps influence society. NGOs, for a better mode of communication, use various public relations persuasion tools and techniques. NGOs through advocacy campaigns and using media PR tools achieve the desired objectives. Communication theories are used to examine target audiences and design messages to influence them that shape NGO efforts. Public relations plays a key role in demonstrating communication strategies today. Public relations has long struggled to develop an identity to maintain relationships between organizations and the public (Stephen D. Bruning, John AL edingham, 1999). It seems logical that every organization needs public relations tools to brand and improve the organization's relationships with its audiences. By using communication strategies, public relations can be responsible for building a good image of the organization among its audience, which would ultimately have a positive impact on its positioning and branding in the market. The question is how the public relations department of any organization uses different tools and persuasive techniques to establish rapport with its audience and sustain these relationships for so long. After going through various stages, finally the development of these persuasive tools and techniques becomes clearer and limits the impact on organizations. Non-governmental organizations play an important role in our society. NGOs have been called the backbone of civil society (Hyden, 1995). NGOs responsible for the betterment of the community and people. Mostly NGOs are now.