In Pakistan, it can be seen that mobile phones achieving slant is based on the demand for innovative trends, increasing models towards ease of living . Mobile phone commercials flowing into Pakistani commercial market through large budget investments. Nearby, pairs of mobile phone brands such as Nokia, Samsung, Q Mobile and Voice, which operates in Pakistan. The growing mobile industry extends across Pakistan. Cell phone commercials are subject to various topics and methodologies. It is currently seen by leading organizations that celebrity endorsement is one of the best methodologies. Using celebrities in advertising is a common practice for grassroots organizations in supporting product image. The celebrity endorsement technique is useful for organizations as people idealize celebrities, who will turn into customers and then also consumers. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Advertising is mostly about focusing on what is available to the possible target to give power to purchase. It has been realized since the last ten years that the marketing environment has substantially improved and observed the presence of celebrities in advertising campaigns. Most advertising broadcast on television includes a celebrity demonstrating the products or services in the way he or she uses that product and by doing so influencing buyers and customers of these services or products. It is really worth showing why organizations spend huge amounts of money on products through the insolvency of celebrities to embrace. Product customers are largely impressed by big names when they calculate that the product endorser has an original association with the product rather than just a financial or materialistic supplement. To achieve a particular end goal of expanding the market share of the product, currently in Pakistani media the vast majority of the famous products are supported by superstars who have provided wonderful support since they all have a single intention of getting a quick review of the brand, inevitably buy the product. and product preferences. As stated by Friedman & Friedman (1979), "A celebrity is a person who has achievements in areas other than those of the approved product class, they may be sports figures, screen personalities, artists and so on and for this is well recognized from the community” As pointed out by McCracken (1989), a person was a celebrity who got a more noteworthy reaction from important sections of the general public and in light of this, used this affirmation in participating in various promotions and leaving that customers review the product. Celebrities can be part of any media, such as games, movies, legislative issues, TV, and business. According to the study of Miciak & Shanklin (1994), now an animated character such as Fed Flintstone and the creatures they can likewise be a celebrity. Celebrities are cultural icons that reflect the qualities and abstraction of a specific society. Furthermore, along these aspects, images have appeared in promotion and their effect can move from one culture to another . Stafford, Spears & Hsu (2003) explained a decent definition denoting a big name as an endorser: “A renowned individual who uses an open endorsement to prescribe or co-present an item in a promotion.” An individual who enjoys the admiration of society andwho uses that fame by appearing in commercials on behalf of consumers is a celebrity endorser, a definition explained by Seno and Lukas (2007). Celebrities are respectable symbols with extraordinary work in a particular field, and the impression of the image helps supporters build trust between the product and fans of particular celebrities. Additionally, superstars in today's largely cluttered environments play a role in creating and appearing response-oriented, as well as achieving excellent review rates for communicated messages. Several tagged organizations manage celebrity personas with the expectation that by using superstars, they can achieve a unique and important position in the minds of buyers. Brands are preferred with the methodologies supported by big names to gain momentary progress and recognition. Commercials involving celebrities currently attract more consideration than non-superstar advertising. Regarding the study, Sola (2012) celebrity endorsement, a marketing tool, differentiates between different brands also present in the commercial sector. It is essential to have a correspondence between the image of the testimonial and that of the product. Furthermore, the adopted brands convey the individuality of the goods to gatherings of people. They feasibly use entire ingredients in communication and convey the product message to the target market. A study has shown that organizations that manage the advertising strategy by supporting celebrities have more authenticity, brand care and repair the image of the merchandise. The main motive/intention of a celebrity endorsement is to draw the attention of selective masses to a particular product. A study by Miciak and Shanklin in (1994) discussed the idea that the purpose of celebrity endorsement is to bring recognition through the relatability that the masses feel. Many studies have highlighted the fact that celebrity-endorsed promotions have a higher level of bid, consideration, review rate and potential purchase than advertisements without superstars. In a similar trend, Randhawa & Khan (2014) also observed that the use of a great name is among the most effective winning strategies to win the buyer's mind and make him convey the correct message in the required degree of space and time . . Celebrities used by sponsors to make their products. Marked things are compelling in light of how shoppers are inclined towards unbranded “common” things. Furthermore, in light of the mental parts, brands give buyers the art with which they can decide choices and judgments. Influencing customer decisions is the path to a productive footprint; That is, brands can influence buyers' decisions by combining information received and examined through how buyers see the thing. A buyer's behavioral point of purchase is controlled by a celebrity through the promotion of the embraced brand. Celebrity endorsements lead to an expanded level of article review. It was observed that the brand awareness built was due to the use of a celebrity as part of an advertisement. Large sums of money have been reserved by global organizations to rationalize their brand and company image with the qualities of celebrity endorsers, e.g., attractiveness, trustworthiness, affability. According to Erdogan (1999), the ultimate goal is to strengthen the differential favorable position focused for the elements of an organization or administration. In the modern era of promotional communications, the involvement of superstars in a.