With success in mind, Nike has been changing the sportswear game for years and will continue to do so in the years to come with strong strengths and opportunities in areas . Any business has its weaknesses and threats. For example, Nike has manufacturers all over the world, which can cause many problems in terms of labor and human rights. Nike is said to use low-paid labor and sweatshops to mass-produce its products at a better cost. This is not the only threat this company faces in the international section of its business. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essayCurrency exchange is a difficult game to play, and unfortunately for Nike, they play it by having manufacturing and most of their manufacturing overseas, meaning they have to hope exchange rates stay in their favor to Don't lose money. Despite being a large company with huge overheads and expensive threats, Nike has been successful and has been fully profitable every year but one of the last thirteen. This is achieved by a well-entrenched marketing team that does a great job in promoting the products to a huge target customer base. That said, the competition has never been higher, especially in Nike's biggest department: shoes. Nike's Air Jordan shoe line has never done better, raking in billions of dollars on its own without the help of all the company's other shoe products. Competition for athletic footwear has never been higher with style shifting towards shoes as it has over the last couple of years. Companies like Adidas and Puma lead the race in giving Nike sneakers a run for their money in terms of sales. This competition that Nike is facing is what can be considered the biggest threat for 2019, despite their powerful diversification and brand loyalty. Strengths and weaknesses aside, a huge company like this still has room to grow and has plenty of opportunities moving forward. For starters, their stock price took a hit with the recent marketing campaign that included NFL quarterback Colin Kaepernick, so there's a lot of room to grow as far as the stock market is concerned. Secondly, the company has minimal leverage in terms of accessories and has a lot of capital to invest. expand the business. One area where there is room to expand is the lightly tapped watch industry. Apple now has a monopoly on the watch market, but with Nike's strengths, it could easily buy a company like Fitbit and conquer the market within a year, specializing in sports watches for athletes around the world. world. Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay Another place Nike could tap into is the previously mentioned international market. Being a difficult task due to costs and cultural differences, Nike could have a huge impact in any market its products enter as long as research is done and time invested. Nike may have its downsides and risks, but it is still a successful giant and will continue to be so for many years.