A merchant can understand how negative reviews can negatively impact their business. Many businesses don't like to get involved in online reviews for fear that negative reviews will impact their business. But that's not always true. It is understood that no business is perfect for everyone. Follow the tips below to reduce the negative effects of negative reviews. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Find the Source of Negative Reviews As a merchant, you need to be aware of the sources of negative reviews. Are they from a specific region, age group, country? Your product or service may not be suitable for people who belong to that particular age, group or location. Learn to accept that the product/service has problems. A service/product may not necessarily be suitable for everyone. Take responsibility for your part in the feedback, always keep it polite and professional, and try to be straight to the point. Reply While not all negative reviews online deserve a response, but if the customer's concerns are genuine, in any case, it is recommended to respond to the reviewer in a kind manner, this puts you in a better position than not responding. Don't hesitate to apologize to the customer, you can apologize publicly and also send a private message. Your private message may contain information that you may not wish to share publicly. There is this positive side to the negative review; it will help you understand the customer better and ultimately help you improve the quality of your service/product. You may want to share reviews from other customers, rating your product or service. This can help clear up any misconceptions they may have about your product/service. Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay Encouraging customers to place more reviews will help you improve your average rating. You need to share customer feedback with the team that is actually working on the product/service; this will help them understand where to make improvements.