Nike's "Want It All" advertisement was released in 2017. The ad begins with a dark-skinned boy watching other players play basketball. He is standing next to a basketball court and sees other teenagers above his age playing. From there the dream sequence begins and goes through phases. The next scene begins when the boy has grown up. He is watching basketball on TV and starts dribbling. His mother shouts from outside to stop dribbling because it causes noise and disturbance. The boy continues to grow and becomes a basketball player. He goes through failures until he becomes a major player. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay When a large company like Nike produces a commercial, the main goal is to get their product featured so it can be sold around the world. Many of these methods are used to trick the targeted audience into purchasing a product. Nike offers numerous sports shoes and various clothing items that are well known throughout the world thanks to their logo and branding. This Nike product is very effective and constitutes one of the most interesting advertisements of the theme, having mainly energy, courage and dreams that anyone could have. As this boy watches others play basketball, his dream sequence continues as he walks through the stages. He reaches a training ground and learns from a coach while also watching other teenagers play. This shows how far you have come with the dreams and goals you are committed to. This gives hope to the public but more importantly it sets an example by sending a positive message that those who set their minds to something will achieve it. This appeals to ethics because of the credibility gained by the Nike sign, since Nike is a large, well-known company. This is a brand that millions of people around the world would rely on and love because everyone you see or know is not only familiar with the company but owns at least one Nike product. Furthermore, the boy uses the logo to think that Nike is what made him great in basketball and made him feel that professional NBA players will inspire him to achieve his goal. This advertisement shows a deep emotional appeal towards every heart by showing a young boy who dreams of wanting to win a competitive game like sports basketball. To win you always need endless energy and perseverance towards your goals. It shows that every child has a young heart that can dream and aspire to achieve any ambition of achievement they desire as long as they commit and work for it. The extraordinary little boy in the video symbolizes the goals nestled in the hearts of basketball fans. At the same time, this brings us strength and practice to be the best person on the path to success. The ad aims to send a message to the audience by showing a scenario and using basketball as an example of other people's goals and dreams. Please note: this is just an example. Get a custom paper from our expert writers now. Get a custom essay The logos in this video is the part that leads to strength and how logic flows through the product through emotion and spirit, its reflection towards the game. Nike's logic is basketball ego which is to never let go and stop what you want to accomplish. It emphasizes hard work and how different phases of failures can never determine your dynasty along your journey to benefits. It uses logic and makes it as simple as working for what you want and eventually you will get it where you want to be. Works Cited Armstrong, L., & Foddy, M. (Eds.)..