The benefits of reducing sugar intake are many and can be drastic. Better weight management means less risk of obesity and the many health effects that come with it. A significant reduction in type 2 diabetes risk means no daily insulin injections, no loss of sensation in your extremities, and zero daily blood tests. Reducing your sugar intake reduces your risk of heart disease, currently the number one cause of death in the United States. Together, these health benefits paint a clear picture that reducing sugar intake has a significant health benefit and can possibly lead to a longer, healthier life. (McKinlay, MD, R.) By targeting parents and reinforcing these benefits, you can focus on their desire for their children to thrive. The main problem preventing consumers from making these changes is the marketing used by major beverage manufacturers, the dopamine response that the brain releases to consuming sugary drinks, and the lack of knowledge about the side effects of excessive sugar consumption. Manufacturers of sugary drinks are doing everything they can to market their products as “diet friendly” and an integral part of a normal happy life. They have actively lobbied Congress and the FDA to make sure that revisions to nutrition labels that add sugar at a percentage of the daily value don't pass. These companies also conduct their own research on sugar and its effects to offset third-party research. Harvard studies have shown that these self-promoting studies are four to eight times more likely to produce results that are in accordance with the needs of the company rather than the interests of consumers. (Economic costs.) Sugar addiction is another major obstacle in trying to get consumers to change their behaviors. At the center of the article, family life and reflections on the nutritional information of foods. Knowledge related to sugar and sugary drinks will not be highlighted, but will be discussed alongside other hot topics such as calories, carbohydrates and proteins, as well as different types of foods to avoid bias. From this information, the percentage of households that commonly purchase sugary drinks will be established, as will general knowledge of sugar as a food source. The following year the same interview will be conducted, if possible with the same interviewers, and the same questions formulated in exactly the same way to avoid bias. Again, general knowledge about sugar as a food source and sugary drinks purchased at home will be established. Over the course of the year we hope to see a decrease in the purchase of sugary drinks by the target demographic equal to or greater than'8%.