In fact, when customers redeem their coupons they can have discounted prices when purchasing a product. Companies issue these sales promotions to offer customers the chance to purchase their products at a lower price. Nowadays, customers actively search for coupons online, in newspapers and brochures. Coupons have shaped consumer behavior, as they tend to purchase a larger quantity of a product when they can use coupons to get a discount on the price of that product. Such offers convince the consumer to try new products and enjoy their favorite products at low prices. In “The Impact of Promotional Tools on Consumer Buying Behavior: A Study from Pakistan,” Aurangzeb Mughalthat, Asif Mehmood, AmmarMohi-ud-deen, and Bilal Ahmad note that “coupons increased brand switching and influenced purchases, indicating that consumers are influenced by the discount stated in the coupon." (405). That is, the discount associated with coupons influences consumers' purchasing behaviors. People would purchase a product for which they have a coupon which will lower its value