Many liberal feminists see wearing "feminist" clothing as an opportunity for possible teachable moments, but when asked what feminism means they respond with "If you believe that women and men should if you are paid fairly then you are a feminist.” They make feminism as palatable and palatable as possible, and in doing so they ignore queer, disabled and women of color. As a result, the meaningful dialogue they intended to have in the first place is missing the understanding of feminism as a political movement. Thus, the question of whether commodity feminism truly revalues ​​dominant gender discourses or simply sells a false sense of social justice is brought to the surface. The neoliberal would argue that commodity feminism is so successful because it is not necessary to go out and change the world; change and rebellion have become another commodity. You can be a good neoliberal consumer and an important fighter for social justice at the same time. Furthermore, neoliberalism asserts that consumers are responsible for what they choose to consume. D'Enbeau argues that “this emphasis on consumer choice could restore a postfeminist ideological turn that links women's financial capabilities to empowerment and reinforces (white) socioeconomic norms” (D'Enbeau 65). Commodity feminism is aimed at the liberal, white feminist because