This is larger than the personal rates of people at home than the rates paid by individual businesses using bandwidth. Let's start thinking about the issue on a larger scale: net neutrality means a fluid and evolving economy as a whole. Businesses now have the opportunity to thrive online. Suppose someone wants to turn their small business into the next economic superpower. Well, that person needs to start advertising and needs to create a website that generates serious user traffic. Net neutrality ensures, because no company and no company gets preferential treatment when it comes to speed, that that website is as visible to consumers as amazon.com. Net neutrality ensures that small businesses are not put in a disadvantaged state due to an inability to pay for higher-tier speeds. This security means that businesses have the opportunity to grow over time and reduces the risk of creating a stagnant economic state where large companies remain large and monopolize their respective markets.