Topic > Understand the management principles for running a successful business...

OBJECTIVE The objective of this article was to understand the management principles and theories for running a successful business. We opened a coffee shop because we wanted to understand what it takes to run a successful business. run this business in China where coffee is not as preferred and popular as tea. Companies that have ventured into the coffee shop business in the country are Starbucks, Costa Coffee, Café Mocha, Georgia Coffee, Chimayo Chains owned the pub coffee brand Qwiky and Barista to name a few. Among these we chose Starbucks Coffee Company for our study due to their popularity and large presence in the country. INTRODUCTION Nowadays Café shop is not just a place to have a coffee or tea, people now spend a lot of time there for many things, some of them spend time there more than at home or office. Café shop is a place where people come to relax, enjoy time with friends or family, grab a quick bite to eat, enjoy small celebrations such as birthday parties with family and friends, people can gather to discuss politics , music, poetry, romance or rebellion, or for w...