The president decides his policies and strategies for his term. The White House staff is there to help smoothly implement the president's policies and to help many aspects of his presidency run smoothly. It is important that the White House speaks with one voice, and this is achieved by following the president's policies. Although the staff does not choose the tasks to be performed, but manages the daily operations of the office. This is why the president will choose someone he trusts to carry out the tasks well and in the way he would like. At the beginning of the term the president is more likely to choose people who believe in the promises on which he ran his campaign (National Journal). However, over the course of his term, the president will often fill these positions with loyal people (National Journal). This will reduce friction and disagreements within the White House and help promote a single message. Obama, in his second term, filled key staff positions with people loyal to him. This is to create unity between him and his staff. He will face a Republican House and Senate. Obama will be busy fighting with Congress and won't need to fight within his own staff. Individuals in positions that deal with the press must say things the way the president wants them to. Speechwriters must articulate the message and use the language desired by the president. The president has