It will also increase the lifetime value of our customers, which takes into account their expected lifetime as a customer. The main objective of the loyalty program will be to increase sales and improve our marketing techniques. The program will encourage customers to make frequent purchases for which they will earn rewards and redeem for a specified dollar value. We will lose some profit when customers redeem their points, however they will only be able to redeem points in $10 increments and will be required to pay the tax difference. All in all we will not lose enough to affect our profit on a large scale because our sales will increase as a result of our loyal customer base. In conclusion, to maximize it, we ask that the loyalty program be implemented everywhere in Tech Garden locations