Here are five reasons explained by Brian Gardner why you should use email marketing. It's convenient (Gardner). Email newsletters are very simple to set up and no postage charges apply to emails. When considering email or direct mail, direct mail involves printing each newsletter, which contains printing costs, paper costs, and shipping costs. Email marketing does not incur any of these costs. You can track data (Gardner). You can see how many people looked at your email, how many people clicked on the links provided in your email, and how many sales were promoted via email. It's also easy to track which users have unsubscribed, to update your email list. You can automate your campaigns (Gardner). Emails can be scheduled weeks or even months in advance. This is especially useful for promotions your business offers to customers. It's immediate (Gardner). Other marketing strategies may require you to wait for results, but with email marketing the results come immediately. If prospects or customers wish to unsubscribe, this result will be sent to you. If potential customers or clients are interested in what you sent, they will respond or contact your business in some way. It can increase sales (Gardner). This is one of the most important reasons why any business should use email marketing. Subscribers can receive emails about promotions or special discounts your business offers. Loyal customers may also be sent coupon codes from time to time to keep them coming back for more. If these five reasons don't convince you to start an email marketing campaign today, I don't know what will. Keep your current customers engaged and gain interest from new ones