Digital History focuses on the period from 1880 to 1920 as leading the rise of mass communication, with the introduction of mass-market newspapers. Advertising became popular in the late 1800s, when photography, radio, and movies became part of mainstream media. Marconi introduced wireless communications in 1895, which led to commercial radio broadcasts in 1920 and television broadcasts in 1939. However, with the advent of mass media, other problems also developed, because tracking and monitoring people became very easier. Bentham famously believed that publicity was the key to truth. His ideal was a panoptic universe, where everyone in the world believed they were constantly observed, listened to and monitored (…). Bentham believed that privacy claims were no more real or substantial than natural rights claims, which he despised as pernicious fictions. Advertising was the key to truth and human happiness. Nowadays we are becoming more and more familiar with the dark side of the panopticon. Another great example of mass media technologies and development can be seen in the fictional surveillance state of George Orwell's 1984, or Huxley's Big New World. Now truly brought back to life, it has given us problems like the surveillance states in Eastern Europe in the second half of the last century. Many people believe that the unstoppable progress of science and technology in the mass media over the past few decades has endangered privacy and brought us to the brink of this Orwellian nightmare. Technological “progress” can be, at the same time and perhaps more fundamentally, regressive from the point of view of civilization (…). There are five ways in which the development of mass media can help us see the other side of the coin... middle of the paper......". In 2010, the Wall Street Journal published a series of articles on what it called “one of the fastest-growing businesses on the Internet.” . . the business of spying on Internet users." The extensive investigative report concluded that “consumer tracking has become far more pervasive and far more invasive than all but a handful of people at the forefront of the industry realize.” The series of investigations found that the nation's top 50 websites each installed, on average, 64 different tracking technologies on a visitor's computer, almost always without warning. Sites aimed at children were even more aggressive in tracking users than those aimed at adults (Stecklow 2010). One explanation for this recent growth is data retention. In recent decades there has been a significant proliferation of digital media.