The strengths of the current strategies are that the company provides consumers with unique and superior value in terms of product quality, special features, and customer service. In essence, many drug stories are primarily about their products; in contrast, Walgreens not only provides high-quality products, but also pays more attention to customers' shopping experiences. Furthermore, Walgreens targets two types of markets (one targets the mass market, another targets a niche market); is mainly aimed at the pharmaceutical market and also caters to the wellness and beauty sectors. It is beneficial for the company to expand its market share and customer volume. The company's weak point is product innovation. Due to the stability of the drugs, it is difficult for the company to explore more innovative products. As a result, all pharmacies offer similar products and competition becomes more intense