IntroductionThe marketing news is about how Coca-Cola will further improve in terms of marketing in a fast-paced world. This essay will include how Coca-Cola redevelop its marketing mix, Porter's five forces, as well as Coca-Cola's continued advertising with the help of social media as a platform. Redevelopment of the marketing mixThere has always been a need to innovate. (Drucker, 1986) Coca-Cola understood this perfectly, so it always found ways to innovate. Coca-Cola's intent has always been "within reach" for Coca-Cola consumers around the world. (Hamel & Prahalad, 2010)'The first area of ​​innovation addressed by Joe Tripodi was that of packaging.' (Dan, 2013) However well a brand is initially positioned in the market, the company will have to reposition it later. (Kotler, Adam, Brown, & Armstrong, 2006) This was the problem that Coca-Cola was facing. By 2015, Coca-Cola's standardized shaped bottle would be one hundred years old. This has led to Coca-Cola being a ubiquitous brand in the name of many. (Coupulsky, 2011) Many companies would like to be standardized globally as this would allow companies to absorb the benefits of economies of scale. (Kotler, Adam, Brown, & Armstrong, 2006) (Usunier & Lee, 2005) However, even though Coca-Cola's shaped bottle is standardized and would be one hundred years old in 2015, Coca-Cola uses the method of adaptation to the method of local environment. (Mooj, 2010) Many people said that Coca-Cola tastes different around the world. (Quelch & Jocz, 2012) The reason is that Coca-Cola works to customize their drink locally to suit the local taste. (Coca-Cola Great Britain, 2010) Due to the different cultures around the world, Coca-Cola is produced and marketed differently from country to country. (Anad P., 2008) It is not possible to use the same marketing techniques to market in all countries. In fact, Coca-Cola has used very different and mostly excellent types of advertising. (Keller, 2001) However, although many would say that it was advertising that ensured the success of the brand, distribution played a huge role in the success factor of the brand. Coca Cola brand. (Mooj, Global Marketing and Advertising (Understanding Cultural Paradoxes), 2010) Another example would be Wendys. Wendys is tied to a 10-year contract with Coca-Cola. This means that Coca-Cola would be available to consumers alongside Wendys food. Therefore, Wendy's is a company that helps distribute Coca-Cola and is used as a marketing intermediary (Kotler & Armstrong, Principles of Marketing) to reach Coca-Cola consumers..