Burger King's strategy is to dominate globally – objective – in the fast food market – by having low-cost, high-quality food products and producing them efficiently – competitive advantage (Mitchell). They believed that low prices would create higher demand for their product: logic. Before they decided to restructure, Burger King was traditionally structured with a full executive team, cubicles, and daily cross-functional meetings. The company decided to change the architecture of its company and use it to change its corporate culture. They combined the global brand marketing department and the operations department. They believed this would lead to “faster decision making, increase regional accountability, and” ensure “consistency of brand operational and marketing standards around the world” (Carey). They also decided to reorganize the office layout by removing cubicles, placing desks close to each other, and keeping management in the same room as workers ("Burger King to Layoff"). Burger King believed that this would help the flow of information and stimulate a team working environment instead of the traditional hierarchical one and would make it more efficient ("Burger King to Layoff") (Carey). They were trying to focus less on the bureaucratic elements of a formal structure and focused more on the community elements, especially knowledge sharing and teamwork, which meant they were following the law of central organizational variety. The rationale for the change in the mind of the company's manager was that the previous culture and business setup did not allow the company to function to its full capacity, so a change was needed to make Burger King as profitable as possible. The stated goal of the change was that “In… the middle of the paper… the Network Journal. 1995-2011 The Network Journal, August 16, 2011. Web. March 21, 2012. .McClatchy. “Burger King fires 250 in HQ purge.” Chicago Breaking Business. Tribune Newspaper, December 7, 2010. Web. March 21, 2012. .Mitchell, Dan. “What Went Wrong at Burger King.” CNN money. 2012 Cable News Network, September 3, 2010. Web. March 21, 2012. .Walker, Elaine. “Miami-based Burger King Sees Improved Profitability.” The Miami Herald. 2012 Miami Herald Media Co, March 14, 2012. Web. March 21. 2012. .