A recent study conducted on a Finnish population with a sample of: "1691 men and 2059 women, aged between 24 and 65 years (National Cardiovascular Risk Factor Survey, FINRISK), i researchers examined both the 'relative' and 'absolute' importance of six distinctive reasons for food choice (health, pleasure, ethicality, convenience, price and familiarity) in explaining socioeconomic differences in both fruit and vegetable intake and consumption of high-energy foods this study consisted of analyzing individual motivational priorities (relative motives) rather than just absolute ratings of individual motives (absolute motives According to the authors, these relative measures better reflect the complexity of the motivating structure of food choice. This essentially meant that the study was evaluating whether there was a correlation between low socioeconomic status (SES) and unhealthy eating habits, which is not surprising. There was a significant connection between lower SES and “lower fruit/vegetable intake,” concluding that for people with higher incomes, having the choice between that bottle of milk versus the cheap bottle of fizzy drinks from $1.50 was a much easier choice when income wasn't limited. Another problem with living in low SES is not only food spending limited by income, but also by how you do it