Randy Roberts and James Olson in their book, Winning is the Only Thing: Sports in America Since 1945, have explored the world of sports since the end of World War II. Their book covers many aspects of sport, from athletes and management to fans and media. The authors first clarify the differences in how people viewed sport before the war and how they viewed it after the war. The book talks a lot about the astonishing transformation of sports in America during the post-war period. The goal of sports before the Second World War corresponded to the original idea of such games. Athletes, for the most part, “played” because of this: all sports, like their hobbies (Roberts, Olson xi), games were meant to be fun for the players; and much like a board game of “candy land,” sports were activities where the game was on the field, field, diamond, or whatever the “game board” was. People's minds were filled with wars and the daily challenges of life (xi). Therefore, people have found that sports are an escape from everything that both fans and athletes face. However, in just a few years, sports entertainment has changed dramatically. After World War II, you could say that Americans put their identity, value, and security into sports. They felt the need to stand up to the world to show who their country was and what it stood for. “Americans began to take sports very seriously, and they watched and played for the highest economic, political, and personal stakes” (xii). Other countries also began to represent themselves through sports; and, in a certain sense, the war continued through these “games”. Especially at the Olympics, entire countries fought to win and be seen as superior. Sports were a way to not only represent pride for athletes, but also a way to show the world who their government, communities, families, and everything America stood for. Roberts and Olson describe the athletes of this era as national soldiers of sport (19) since the defeat of the war, when America lost in the name of sport, in no way went unnoticed by most of the country. For America, the loss of many medals during the 1960 Olympic Games was a reason to make excuses for such an unfortunate event for the country.(22.
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