Topic > Clorox Case Study - 730

In 2013, Clorox had sales of $5,533 million. In 2014, the company reported a slight decline with $5,514 million in sales, however Clorox recovered in 2015 with an increase of $5,655 million in sales. I think their consistency and slight increase is something to be proud of considering that our economy is still in a fragile and recovering phase. Clorox has 7,700 employees for the year 2015, compared to previous years from 2012 to 2014 where there were 8,400 to 8,200 employees. (Investors, 2016) One of Clorox's new strategies is the creation of a spray bottle, which allows consumers to be able to use the product until the last drop. In most cases current spray bottles do not allow the tube to reach a small portion of liquid at the bottom. With SmartTube technology, the consumer will be able to tilt the bottle forward to access the remaining liquid. Additionally, Clorox is always working on improving its cleaning products to help fight infections. (Innovation, 2016