They are ingraining in our minds that their products will improve our social life and make us happier. After researching this topic, I was looking for an opportunity to visit Taco Bell!Managing the Marketing ProblemBased on what I learned, Taco Bell is handling this marketing problem appropriately. They are taking advantage of the current economy and using it to their advantage. They are marketing aggressively and competing with other food chain giants like McDonalds. They have taken important features from competitors: breakfast menu items and value-priced items and are using them to their advantage. The only problem I have with their aggressive marketing is that they target McDonalds by mimicking them in their ads. I believe Taco Bell doesn't need to make fun of McDonald's to compete with them. There is a large group of people who will be turned away by such antics, myself included.