Although you are responsible for the information you post via Facebook and other social networking media, companies are responsible for protecting the data available because unprotected data can lead to to harassment and theft of personal effects, identify thefts, putting children at risk. It is for these reasons that people are genuinely concerned about what is made public about them. The dangers of placing personal information on the Internet have been widely publicized since the dawn of the World Wide Web. These include credit card fraud, identity theft, child kidnapping and, with the advent of social media, The dangers of the Internet have begun to affect more and more unsuspecting people. Take Facebook for example: Most people are no stranger to the largest social networking site on the web (home to over 700 million profiles) and the accessibility of people's personal information. Most are unaware of how Facebook profits from its vast database of personal information; their greatest asset (Mui, 2011). Facebook uses this information to market to advertisers so that everyone receives a personalized add tailored to appeal to them specifically. Ultimately it is the user who chooses what information they want to put on Facebook, but Facebook has the right to distribute the information as it sees fit. The real problem is the amount of information that Facebook labels, by default, and publishes. While Facebook may limit information and enforce strict privacy policies, this is in direct conflict with its business plan with advertisers (Mui, 2011). With the information that Facebook allows to be public; Carnegie Mellon University (CMU) was able to use Facebook's public database, some on...... half of the paper ......olicy/Mui, C. (2011, 08 08). Facebook's privacy problems are even deeper than we thought. Retrieved October 21, 2012, from Forbes: http://www.forbes.com/sites/chunkamui/2011/08/08/facebooks-privacy-issues-are-even-deeper-than-we-knew/REPORTER, IT ( 2011, 06 24). Sue Facebook for Fast Money and Fun: The Ten Most Outlandish Lawsuits Against Facebook to Date. Retrieved August 8, 2012, from International Business Times: http://www.ibtimes.com/articles/169001/20110624/facebook-sue-lawsuit-winklevoss-twins-legal-dispute-mark-zukerberg-top-tem-ridiculous -litigation-fri.htmSexty, R.W. (2011). Ethics and responsibility of Canadian business and society. St. Johns, NFLD, Canada: McGraw-Hill Ryerson.Singel, R. (2011, 06 28). Google+ vs. Facebook on privacy: + on the points - for now. Retrieved February 13, 2012, from Wired: http://www.wired.com/epicenter/2011/06/google-facebook-privacy/