Men's magazines always publish content that covers topics of interest to their audience: alcoholic beverages, sports cars, hunting and fishing, and, of course, dating. Some popular magazines, such as Playboy, also contain interviews with rich and famous celebrities. Sexual issues are often the subject of jokes in everyday life and in magazines. Therefore, the mainstay of such magazines is not news, advice, humor or fiction, but photography of beautiful young women wearing little clothing. Consequently, advertising for a men's magazine anywhere in the world would appeal to the similar structure and attractiveness of sexy models. Humor might sometimes be used to make sales pitches; however, men's magazines often use the same structure. The European men's magazine Ché effectively advertised their product using the same method. Ché's advertising in Commuter World magazine is effective because it uses logos, pathos and ethics to convince its customers to buy its products. To begin with, a metaphor was used to compare the product to a “better” dream world. At the bottom of the advertisement, a small printed text, compared to the message on the model's skirt, suggests the world created by the advertisement. The world in which an attractive young woman lives and is available to anyone who is interested in calling her is a fantasy, or the girl in the photo wants to say: “enter my world”. The advert has a playful tone, suggesting that the “better world” it alludes to would be a fun place to be, and the fun would be of a physically intimate kind. Following this trail is the logo that identifies the product sold by the advertisement, Ché, a “men's magazine”. The model if...... middle of the sheet ......ch the young woman and her companion will travel, if he calls her and arranges to meet her at the station. In conclusion, men and women are interested in different topics in magazines. Advertisements in women's magazines indicate that women are interested in spotless kitchens, a healthy, well-nourished family, a clean home, fashionable clothing and accessories, travel, interior design, furniture, and entrepreneurial careers. Advertisements in men's magazines suggest that their readers' interests are far fewer and simpler: food, sex and cars. An advertisement for the men's magazine Ché, in fact, makes it clear that many men would welcome as "a better world" one in which women are not only easily available sexually but arrive at their doorstep, in response to a phone call. The ad from the men's magazine Che' effectively addressed the audience through the use of logos, pathos and ethos.