The evaluation indicated that people were less willing to spend money on expensive plane travel, but rather preferred to go to a local amusement park. (Milman, Okumus, & Dickson, 2010). The demographic data used for the study included women, men, and children of all ages who visited Disney theme parks. In the company's second quarter, visits increased 8% and reservations increased 7% compared to 2013 (Theme Parks Are Around, 2013). Disney has also invested in advanced technological systems. Disney tripled its investment in 2008-2012 by renovating Fantasyland in Orlando's Magic Kingdom Park. The main concern was to attract locals living in the surrounding areas to come and join in the festivities, as well as to accommodate people who could drive to the parks. Disney spent a total of $9.2 billion refreshing its Orlando parks and resorts. Domestic park visitors boosted second quarter earnings by driving an increase in entrance fees (Carr A. 2015). In a very short time, the park had increased its investments tenfold and was entertaining tourists from all over the world. As the original site has had some ups and downs over the years, Disneyland has expanded its rides over time and has branched out globally with parks in Tokyo, Paris, and Hong Kong, with a Shanghai location slated to open in December 2016. A sister property,
tags