The ad is all about texting and driving and how that is never good. When most people see people injured in an accident involving texting and driving, they usually think that the people in the car are the only ones injured, but the AT&T ad, "The Unseen - It Can Wait" shows otherwise. In this commercial the person who gets hurt is the boy chasing his soccer ball in the street; he's not even in the car. The man says he would never text or drive while there was a child in the car, but what this ad makes you realize is that it doesn't matter if the child is in the car or not because it doesn't just affect the people in the car , affects everyone around. AT&T is demonstrating to its customers that from the moment they get into the car, people's lives are in danger, not just the moment they take their eyes off the vehicle.