My advice is to create a product development strategy with power tools as the focus of the company's new product. According to an online article, “A new study by Freedonia Group predicts that global demand for power tools will reach $32.9 billion by 2018, indicating a growth rate of 4.8% per year.” (Building and Hardware Supply Retailer, 2015) The article also states that demand for power tools will nearly double in the next three years. “The country is a significant market for power tools because it is home to major tool-using industries such as construction, general manufacturing and automotive manufacturing and repair,” said analyst Kyle Peters. do-it-yourself activities, resulting in a sizable consumer market.” (Hardware Supply and Manufacturers, Analyst Kyle Peters,