Qualitative ResearchDefinition of Qualitative Research: The simplest way to define qualitative research is to say that it is a type of research that involves the interpretation of non-numerical data. The belief underlying qualitative research is that "meaning is situated in a particular perspective or context, and because different people and groups have different perspectives and contexts, there are many different meanings in the world, none of which are necessarily more valid or true ". of another" (Gay & Airasian, 1996). A qualitative researcher, therefore, believes that the world cannot be bounded by objective meanings, but that all variables must be taken into account when conducting research, including past experiences and the personalities of the researcher. According to Peck and Secker (1999), this idea has three important implications from a research perspective: First, it follows that the purpose of research is not to establish objective facts about the social world because objective knowledge it is impossible; rather, the goal is to explore how research participants understand or make sense of the topics we are interested in. Second, the theories we arrive at as researchers are inevitably also our interpretations of the understandings of research participants and not simply a reflection of them. Finally, for readers and reviewers to evaluate qualitative research, it is necessary to present an "in-depth description" of the data, illustrate it with substantive excerpts, and make the analysis processes transparent. How Qualitative Research Differs from Quantitative Research: In Order To gain a clearer understanding of qualitative research, you need to compare its basic purpose and focus with those… halfway through the article… research native is a valuable form of research to use to interpret everyday life situations that cannot be measured through quantitative methods. ReferencesGay, L.R. and Airasian, Peter. (1999). Educational Research: Skills for Analysis and Application, Sixth Edition, Upper Saddle River, NJ: Merrill.Palmerino, Mark. (1999). “Taking a quality approach to qualitative research.” Marketing News, 33, 35-36.Peck, Edward & Secker, Jenny. (1999). "Quality criteria for qualitative research: does context make a difference?". Qualitative Health Research, 9, 552-558.Putney, LeAnn & Green, Judith. (1999). “Evolution of Qualitative Research Methodology: Looking Beyond Advocacy to Possibilities.” Reading Research Quarterly, 34, 368-377. Tema-Lyn, Laurie. (1999). “Five Ways to Get More from Qualitative Research.” Market news, 33, 38.