Content strategy also identifies how content will bridge the gap between user needs and author goals. Iterative design can be summed up in 3 words: test, review, iterate. Iterative design is the process of continually testing and improving your communications product. Providing health messages directly to patients or consumers. Consumer messages provide information, resources or tools related to prevention, treatment, medical care, insurance and other health-related topics. Organizations that convey messages to consumers include hospitals, health insurers, and public health agencies. Ideally, messages are personalized based on the recipient's age, gender or health status: the more personalized the message, the more effective it will be. A computer image stored as lines rather than a series of dots. Vector images can be enlarged or reduced without losing quality. Vector file formats include SVG, AI, and EPS. A standalone application that can be integrated into third-party websites. Widgets typically perform a single or simple function such as generating localized weather reports, customizable or user-specific stock market reports