It allows people to engage mentally and physically. For example, if we consider campaigns or movements that take place exclusively online and through social media, the company can freely choose to engage by sharing/reposting a status on Facebook or Twitter, taking a photograph and using a hashtag in its caption, creating a donation , posting your ideals about a particular cause and allowing interaction with other people who may or may not agree, or simply purchasing goods that have been branded in association with a specific organization and/or purpose. This is how media enables, as Guo refers to, a “bottom-up participatory” experience. The media is an outlet for conducting outreach activities both in terms of spreading awareness and engaging. Furthermore, Guo states that “a greater emphasis on public attention can also benefit the vitality of the nonprofit sector by focusing its attention on external components”.”