will need to take advantage of its exceptionally strong brand and remain the most profitable mobile device maker in the world. The strategies they need to introduce are investment diversification and a consistent threshold. Diversification is a risk management practice that mixes a wide variety of investments. Apple should propose an option as a complementary trading method to current strategies. These options will protect existing positions and offer better investment returns. Finally, the selling price of Apple products can be one of the other major competitive disadvantages that competitors can use to gain market share. Apple Inc. must change the prices of its products because its premium prices may limit growth in developing markets and such challenges could negatively impact gross margins. Recommendation of this stock as an investment opportunity. Support your rationale with resources such as peer-reviewed articles or material from Strayer