Competing in the market By analyzing the data and information available to the strategic team from the research, the company will have the opportunity to compete in the Chinese furniture market if the approach includes the global strategy plan are actually implemented. The joint venture methodology explained in the strategy is crucial in the Chinese market, so accepting the recommendation through a joint venture with a local furniture company or collaborating with a leading furniture company in the market is essential for the company's market competitiveness . What primary factor led to the