The media has negatively affected my and my family's life. The company's purpose is to attract a specific audience to purchase its product. Children are evidently their number one target, because they are naive. Many studies have shown that children do not understand the difference between television programs and television advertising (Schlosser 357). Kids don't fully understand the purpose of the company's persuasions, which leaves them defenseless. Although vulnerability is more common in children, adults are also deceived. In Southern California both children and adults are manipulated by exploitative television advertising. The author of the book entitled Selling to Kids, admits that the purpose of advertising is to make children whine” (qtd. in Schlosser 354). According to James U. McNeal, the seven categories classified as distinct styles of nagging include: pleading, persistent, forceful, demonstrative, sugar-coated, threatening, and compassionate (Schlosser 354). All kinds of complaints are true because as a child I remember bombarding my mother with all kinds of nagging, to get a happy meal at McDonald's. I realized that advertising has an influence on what people desperately want to buy. I've seen my nephews, ages 6 and 3, have their annoying moments and it scares me. It was a Sunday morning and my grandchildren were hungry during lunch time. Their father, my brother, told them they would have a home-cooked meal. My grandchildren's first approach was the demonstrative grumbling. They complained about my brother, kicked his car seat, and yelled next to his ear, “I want a happy meal.” It was amazing how quickly they changed their approach when my brother didn't budge. Also, they... middle of paper... supplement ads don't use pills at all. Most TV ads will overlook side effects to achieve good sales results. If my sister had known about the possible side effects of the pills, she would not have taken them. The advertisement had a negative impact on Southern California and the world. Advertising companies find manipulative ways to control your mind to buy their products. Advertisements have influenced my life and that of my family. The goal of promoters of well-known cooperative companies is only to sell products, regardless of whether they have side effects or long-term effects. Nothing positive comes out of advertising. As a result, it causes health risks, wailing nieces and dying siblings. Works Cited Schlosser, Eric. "Children customers." 50 essays.Ed. Samuel Cohen .Boston, Bedford/St.Martin's, 2011. 353-358. Press.