When people process information, they are often influenced by the context in which they process it. In this modern age we cannot escape from the Internet. There is always some form of technology, involving branding, that is critical in marketing your product. My fashion line is a business of connecting with people; so, people buy me first, they buy my brand and what I bring to the table. Not all of us have the skills and knowledge in professional branding. The image I create of myself and my business would help me bring in more business. Therefore, I need a professional way to brand my business and myself. Even though I believe I make beautiful clothes that customers would love and want to buy, but if customers didn't trust me to provide some sort of credibility, they would leave