Clearly demonstrates that the effects of bullying reach deep into communities, as well as demonstrating that some adults have no idea how to deal with the problem and the repercussions. This film has also been used as an advocacy tool against bullying, as such it facilitated an anti-bullying movement. “The BULLY Project” is a social action campaign that has started a national movement against bullying. This movement is changing the lives and culture of bullying and its victims by transforming them into a movement of empathy and action. There is a lot of concern about the problem of bullying and suicide-related behaviors