I consider myself the typical male, especially when it comes to buying clothes. I tend to find what I need, make sure it fits, and I'm out the door. Very often I venture out on shopping expeditions with my wife. During one of those trips I came across a store that amazed me so much that I decided to step out of my comfort zone and write my essay about it, that store is Anthropologie. Anthropologie by definition is a women's clothing store, which very astutely followed some of the scientific formulas outlined in Malcolm Gladwell's article "The Science of Shopping." This article discusses the scientific selling techniques developed by Paco Underhill, an expert on consumer purchasing trends. Anthropologie follows some of these approaches to attract one of the largest groups of spending customers; between the end of the twenties and the beginning of the forties. American women. Anthropologie is located in a fairly new mall with mostly high-end stores aimed at female shoppers. Approaching the shop and focusing on the facade of the building, I can already tell that it is not like the other shops in the square. The foyer has an arch of weathered boards surrounding the enormous glass doors in the center of the foyer. The doors are large and each has handles made from tree branches. On the sides of the entrance there are shop windows with eye-catching displays, far from the daily shop windows I'm used to seeing. Both storefronts are visible across the parking lot and immediately demand my attention. The positioning of both windows allows for an unobstructed view from anywhere in the vicinity. This placement gives potential customers time to slow down and absorb the v... middle of paper... a solid reminder of their visit here. Anthropologie seems to have a great read on the pulse of its shoppers and has discovered a way to not only attract them, but keep them enthralled and capture their business. As I walk outside, I feel a little deflated, just like at the end of summer vacation. It was a very different realm inside those doors. The atmosphere was relaxing, magical, without the hustle and bustle of the streets. Although Anthropologie's goal is to attract women between the ages of twenty and forty, through the use of the marketing skills discussed in “The Science of Shopping,” they also attracted me, a fifty-year-old man. Maybe I'll have to accompany my wife on her next shopping trip to see if there are any new surprises. Works Cited Gladwell, Malcolm. “The science of shopping”. The New Yorker, November 4, 1996: 1 - 14. Print.