There are two types of contracts that can be negotiated with the key partner, the first is an exclusive agreement where the two organizations cannot work with anyone else or a more lenient contract in where each entity maintains its individuality and is able to form further partnerships with other companies (Anastasia, 2015). The contract between the two entities should be well defined with clear expectations and a win-win situation for both parties because this partnership is a vital tool in making or breaking a business and it is important to maintain healthy and positive working relationships with your partners key and have the ability to see when the need for such a partnership has changed because the life cycle of a company can change over the years (Anastasia, 2015). Key activities are what the specific company needs to accomplish to make its business model work. These activities can range from producing a product to providing a service to target customers (“Business Model: Key Activities,” n.d.). Every business has its own unique key activities based on the organization's Business Model Canvas that must be completed to meet the business plan (Anastasia, 2015). Alexander Osterwalder's Business Model Canvas has