It is stated that 42% of advertisers have in-house advertising agencies. According to the survey, internal agencies handled many functions but looking deeper into the numbers, none of these functions were handled 100%. For example, online banners and other “static” online creative only accounted for 62% of what they did. Site creation, maintenance, and direct mailing reached a shocking 65%, and brand identity development was 66% (ANA, 2014). These numbers matter because, unlike working with an agency, the actual work wasn't completely done. When you hire an agency, the agency will take the time to put 100% effort into satisfying their clientele. Working within the company these numbers might seem high but the competitor who has hired an agency has already reached their market and has fully penetrated